Marketing Materials on luxury properties are very important and to be honest, fun. New Hampshire is a beautiful area and there are custom homes that have been built that are spectacular. But we believe the most important responsibility we have is explaining and defending a home’s value to buyers and sometimes to appraisers. Every sentence written about the home’s architectural design, quality construction and all the money can’t buy land characteristics, builds value in the buyer when making a decision on what property to make an offer on and for how much. When the cost of money is low, the appraisal process needs hand holding. So just know, there is a lot more than just pretty pictures.