The Dow Realty Group spends money on selling homes. We do not just take listings and then hope other buyer agents will sell their homes. We have a 65 point action plan that makes sure nothing slips through the cracks and that we are thinking about our listings, even if they have been on the market for an extended period of time.
The majority of our marketing dollar is spent on the big three of real estate: Zillow, Trulia and Realtor.com. We will explain how our team structure is complementary to the way these portals are set up and attracting buyers.
Our strategy includes many other websites including www.AdamDow.com, www.603RE.com, www.603Speaks.com, www.603Causes.com, as well as our many single-property websites such as www.winniview.com, www.lakewinnilife.com, and a good example of how we can promote a community is www.MeredithBayLiving.com.
You can see our team statistics put us at the top of the markets in which we are active. We tend to have the most sales and reviews due to the way the team is structured. In this day and age of online reviews, Yelp, and other ways people are shopping online, we focus on making sure our team is strategically placed in the online marketplace.
We have the back inside cover of the local Homes and Land Magazine. We have teamed with Homes and Land for three reasons: one is their readership, two is their mailings to our feeder marketplace - namely the Boston market - and three is their syndication to the major luxury websites.
Can you name the top 9 foreign countries where New Hampshire buyers from outside the United States come from? We can. We use analytics to target these countries with the power of Facebook to put our listings in front of the buyers in countries like Great Britain, who have an interest in New Hampshire. We also target areas such as Greenwich, CT, Boston, MA, Lexington, MA and many more, identifying those individuals who own million-dollar main homes and are displaying real estate research activities online. We also target those who are misled into believing the want to buy on Cape Cod. We drop tactics and strategies that do not work and double down on those that do.